SOMT LLC · Miami & Barcelona
Global Expansion Partner
Sales · Interpretation · Content · Events · Marketing
Korea · Europe · United States
글로벌 익스팬션 파트너
세일즈 · 통역 · 콘텐츠 · 전시 · 마케팅
한국 · 유럽 · 미국
Socio de Expansión Global
Ventas · Interpretación · Contenido · Eventos · Marketing
Corea · Europa · Estados Unidos
Going global takes more than strategy.
It takes someone already in the room.
Sales. Interpretation. Content. Events. Marketing.
We've worked across Korea, Europe, and the U.S.
Not one service. The right service, when you need it.
해외 진출, 전략만으로는 부족합니다.
현장에서 직접 뛰는 파트너가 필요합니다.
세일즈, 통역, 콘텐츠, 전시회, 마케팅.
한국, 유럽, 미국에서 직접 뛰어온 팀입니다.
하나의 서비스가 아니라, 필요한 순간 필요한 방식으로.
Expandirse al mundo requiere más que estrategia.
Necesitas a alguien que ya esté ahí.
Ventas. Interpretación. Contenido. Eventos. Marketing.
Hemos trabajado en Corea, Europa y EE. UU.
No un solo servicio. El servicio correcto, cuando lo necesitas.
The wrong word in a negotiation can kill a deal. We provide Korean, English, and Spanish interpretation for trade shows, executive meetings, MOU signings, and conferences — wherever the conversation is happening.
Strategy reports don't open doors — relationships do. We identify the right partners, build the connections, and stay on the ground through negotiations and launch. Any country, any direction, any industry.
We run the floor so you can run the meetings. Booth setup, staff management, product demos, buyer introductions — we've done it at Cosmoprof, MWC, FIME, and more across Miami, Barcelona, and Las Vegas.
Two cultures, two time zones, high stakes. We manage the communication, coordination, and follow-through between your team and overseas counterparts — so nothing falls through the cracks. Currently active on a luxury hospitality development in the U.S.
No local team yet? We act as your boots on the ground — meeting buyers, managing distributor relationships, running launch activations, and making sure your brand actually lands. Currently active in Miami and across Latin America.
Going global means navigating people, not just markets. We offer 1:1 consulting and group sessions covering expansion strategy, cultural intelligence, and how to build real trust across borders — for teams at any stage.
A great product still needs a voice people trust. We build and run content strategy for companies repositioning their brand for global audiences — including dedicated TikTok sub-accounts, short-form video production, and bilingual content built for international reach.
Most global expansion fails not because of bad strategy — but because nobody was actually there. We're based in Miami, connected across Europe, and networked in Korea. From trade show floors to TikTok content calendars, we know the room, the people, and how things work. 글로벌 진출이 실패하는 이유는 전략이 나빠서가 아닙니다. 현장에 아무도 없었기 때문입니다. 저희는 마이애미에 기반을 두고 유럽과 연결되어 있으며 한국 네트워크를 보유하고 있습니다. 전시회 현장부터 TikTok 콘텐츠까지, 이미 그 자리에 있습니다. La mayoría de las expansiones globales fracasan no por mala estrategia, sino porque nadie estaba realmente allí. Tenemos base en Miami, conexiones en Europa y red en Corea. Desde ferias hasta TikTok, ya conocemos el terreno.
Serving as the cross-cultural project manager and communications lead between a premier Korean hospitality group and a renowned U.S. golf course design firm. Handling all bilingual correspondence, timeline coordination, and executive-level liaison work for a landmark development project.
"Some deals only happen when someone in the room speaks both languages — literally and culturally."
Representing multiple Korean beauty companies as their official local sales and marketing agent in Miami and across Latin America. Managing distributor pipelines, attending trade shows including Cosmoprof, and executing brand activation events.
Leading content marketing and rebranding for companies repositioning for global audiences — including dedicated TikTok sub-account strategy, short-form video production, and bilingual content built for cross-border reach.
Running tailored coaching and event marketing programs for entrepreneurs and corporations expanding internationally. Covering global mindset, intercultural intelligence, and hands-on market entry strategies.
Provided full-scope Korean–English–Spanish interpretation and booth staffing support for Korean tech companies at Mobile World Congress 2022 & 2023 in Barcelona. Managed product demonstrations and B2B buyer meetings.
Led partner marketing across North America and LATAM for Spain's leading HR unicorn startup. Managed 30+ co-branded campaigns, built go-to-market strategies, and coordinated cross-functional teams across two continents.
저는 송보민(Bomin Song)입니다. 한국에서 태어나 미국 LA, 스페인 바르셀로나를 거쳐 현재는 마이애미를 거점으로 활동 중인 글로벌 익스팬션 파트너입니다.
한국외국어대학교 통번역학과를 졸업하고 독일계 기업 HEIDENHAIN에서 10년 가까이 글로벌 세일즈 오퍼레이션을 담당하며 실무를 쌓았습니다. 이후 바르셀로나에서 스타트업 Factorial HR의 파트너 마케팅 매니저로 활동하며 북미·중남미 파트너십을 이끌었습니다.
현재는 SOMT LLC를 운영하며 해외 진출을 원하는 기업들의 현장 파트너로 활동하고 있습니다. 통역, 세일즈, 콘텐츠 마케팅, 전시회 운영, 프로젝트 매니징까지 — 한국, 유럽, 미국을 오가며 다양한 형태의 글로벌 프로젝트를 직접 실행해왔습니다.
Tell us where you want to go. We'll tell you how to get there.
가고 싶은 곳을 알려주세요. 어떻게 갈지 함께 이야기해요.
Dinos a dónde quieres llegar. Nosotros te decimos cómo.